Los Angeles

Knowing what Stylist is best for you 

By: Amanda Styles

Stylists do much more than just pick out clothing. They have significant roles in making a successful campaigns come together and carefully curating a signature look for clients. Stylists commonly identify themselves as either a Personal Stylist, Wardrobe Stylist, Personal Shopper or Image Consultant. So what's the difference and how do you know which to search for your style needs? 

You call a Personal Stylist because... 
you need assistance in achieving your desired look and need help in the selection of personal style items, such as clothes, shoes and accessories. Personal stylists will identify a client's tastes, hobbies/lifestyle, occupation, body type and desired image in order to tailor a look to each client's needs. Although personal stylists are often associated with celebrities, people from all walks of life and careers, both both men and women, can use their services. 

You call a Wardrobe Stylist because...
you need a consultant to select the wardrobe for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures. Stylists are often part of a larger creative team assembled by the client, collaborating with the fashion designer, photographer/director, hair stylist, and makeup artist to put together a particular look or theme for the specific project. A wardrobe stylist can also be referred to as a fashion stylist, fashion editor, or celebrity stylist. A Wardrobe Stylists main objective is to push each celebrity to make the best dressed list.

You call a Personal Shopper because... 
you don't know what to buy and don't have the time to go shopping. A personal shopper is a person who helps others shop by giving advice and making suggestions. They are often employed by department stores or  boutiques, although some are freelance or work exclusively online.

You call an Image Consultant because...

you need an expert in marketing and fashion who train clients to improve their image for social events or to achieve certain goals. Not only individuals but mainly companies can be clients of image consultants, although main clients remain executives and politicians. An image consultant's main focus is on dressing, personal style, clothes buying, body language, and etiquette, taking a customer through a process of evaluating their lifestyle and helping them change their body language and attire in order to help improve their image.